The other side of the social media coin is paid advertising: content which gets promoted on a platform, visible to those outside of your existing audience. These advertisements offer additional capabilities and benefits. They can be a video or post in a user’s feed, placed between video reels and stories, or delivered as direct messages.

While organic content mainly reaches your followers and some of their extended network, paid advertising is useful for acquiring new followers and potential customers. This is why social media advertising is so popular. The broad targeting capabilities of the platforms are quite advanced and, when utilized effectively, can be a powerful tool for helping you achieve your sales goals. 

We incorporate this into our process to determine the optimal platforms and desired demographics that will be best suited to your campaign’s needs. We also have refined strategies for both business and consumer campaigns.