Social media is a broad term for online communities, places that are always evolving and seeing new services being developed to support them. It’s also an integral part of modern marketing strategies. It allows companies to effectively circulate information on social networks such as Facebook, Instagram, LinkedIn and TikTok to reach a wide audience of both new and existing customers. Benefits include building brand awareness, direct conversions through sales, and generating new leads.
By posting organic content and maintaining active engagement, it’s possible to increase visibility without the cost of paid campaigns.
Organic marketing is useful for existing followers and customers, the segment of your audience with the highest potential.
The content itself can be anything from product features to campaign reminders, inbound marketing through articles written by experts, or simply photos and videos used to show the day-to-day life of an office or an event you participate in.
Digital Marketing Specialist
“Social media updates from your company strengthen its brand identity with relatively low effort and give you the freedom to share exactly the kind of content your target audience wants to see.”
The other side of the social media coin is paid advertising: content which gets promoted on a platform, visible to those outside of your existing audience. These advertisements offer additional capabilities and benefits. They can be a video or post in a user’s feed, placed between video reels and stories, or delivered as direct messages.
While organic content mainly reaches your followers and some of their extended network, paid advertising is useful for acquiring new followers and potential customers. This is why social media advertising is so popular. The broad targeting capabilities of the platforms are quite advanced and, when utilized effectively, can be a powerful tool for helping you achieve your sales goals.
We incorporate this into our process to determine the optimal platforms and desired demographics that will be best suited to your campaign’s needs. We also have refined strategies for both business and consumer campaigns.
Social media marketing can be complex, but rewarding.
If you need assistance incorporating it into your business’s strategy, feel free to schedule a consultation with our experts today!
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