Email marketing, more commonly known as newsletters, is a cost-effective way to reach out to current and potential customers. Newsletters allow you to create personalized messages and interact with your customers on a regular basis. It’s a medium that’s very familiar to people and is easy to read.

Why should you send newsletters?

Newsletters can boost your sales with minimal effort. They enable direct communication with your potential customers and are more effective with older demographics, who aren’t as active online but still use email.

Newsletters 1

In summary

Newsletters are a popular form of digital marketing used by companies everywhere. It’s a tried-and-true method that is effective when used well as part of a digital marketing strategy. 

However, there is an important downside to consider. Because many companies send newsletters, it leads to competition for customers and space in their inboxes. Many consumers receive a variety of messages from different businesses every day, so it’s important to make yours stand out. 

Try making one that is personalized, visually appealing, and includes useful content. An interesting subject line can also motivate the recipient to open it.

Our top reasons why every company should include newsletters in their marketing strategy:


They are an effective form of direct advertising

With the help of newsletters, you can directly communicate with customers who have already joined your mailing list or showed interest in your company previously. They will receive news and information about special offers and upcoming events.


They help you reach sales goals and other objectives

Newsletters are customizable and can be adjusted to fit your company’s needs and objectives. The most common goal is to promote sales, but it can also generate new leads.


They complement other digital marketing channels

Well-designed newsletters drive traffic to your website or online store, along with your social media channels.


Frequent interaction builds mindshare

By communicating with your customers at regular intervals, you remind them of your business and keep it in their minds.


They provide valuable data insights

Newsletters allow you to learn more about your customers’ preferences and interests. You can observe how customers engage with your communications, identify popular areas that receive more clicks, and track which products and services generate interest from your customer base. 

These insights can be helpful for making adjustments to your marketing strategy.

Want to advertise via Newsletters?

Please feel free to get in touch to schedule a consultation and learn how to send personalized emails that stand out!

By submitting a contact request, I agree that the personal information I provide will be processed in accordance with our privacy policy.

Our digital marketing team

Picture of Ely Vanloo

Ely Vanloo

Lead Digital Marketing Specialist

Picture of Jami Vesterinen

Jami Vesterinen

Graphic Designer

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