Animations are often stylized for several reasons. For example, modern devices today could be considered outdated a year from now. This can also be true for designs, structures and interfaces. To avoid this, a more artistic, timeless style of device can be presented. The viewer can see what it is, but without the current trending features that may be short-lived. Stylizing can also be related to the style of the animation.

One of the key tools in animation is exaggeration. For example, an animation where a ball falls on a table. In animation, it often flattens unrealistically and its speed can fluctuate excessively, bouncing up and hanging in the air for a while. Expressions and gestures are also exaggerated to emphasize a feeling or event. Without exaggeration, an animation appears dull.

The main steps in the animation process are scripting, visualization, animation, sound design, and editing. Each step of the animation process takes time, therefore it is important for the animator to work closely with the client during production. A large number of images and references are used during the process to increase production efficiency.