Animation has its roots in flipbooks from over 400 years ago, where they were used to animate… well… what else other than erotic images? 😉 There are different types of animation today, but computer animation through 3d modelling or 2D animation is the most common.
TOPI-animation for Whitestone
DESTIA security animation
DESTIA services animation
FINE instructional animation
FINE explanatory animation
REMOMEDI advertising animations
DESTIA services animation
EVpay advertising animation
itTaxibox explanatory animation
DryDouble advertising animation
Poickeus advertising animation
itTaxibox explanatory animation
Animations are often stylized for several reasons. For example, modern devices today could be considered outdated a year from now. This can also be true for designs, structures and interfaces. To avoid this, a more artistic, timeless style of device can be presented. The viewer can see what it is, but without the current trending features that may be short-lived. Stylizing can also be related to the style of the animation.
One of the key tools in animation is exaggeration. For example, an animation where a ball falls on a table. In animation, it often flattens unrealistically and its speed can fluctuate excessively, bouncing up and hanging in the air for a while. Expressions and gestures are also exaggerated to emphasize a feeling or event. Without exaggeration, an animation appears dull.
The main steps in the animation process are scripting, visualization, animation, sound design, and editing. Each step of the animation process takes time, therefore it is important for the animator to work closely with the client during production. A large number of images and references are used during the process to increase production efficiency.
Instructional videos are popular, and for good reason! New tools make it possible to create appealing and entertaining “draw and erase” animations.
At Poickeus, we frequently use animation in projects for our clients. Here are a few examples.
We 3D modelled construction equipment and services. This way, we could “fly” with the camera between different stages and showcase the many services Destia has to offer. We created various 2D animations of job safety for different subjects.
We made several explanatory animations in which complex topics related to finance and insurance were broken down into simple, easy to understand steps.
We animated Nicorette’s 2D user guide and training videos to facilitate product training for the distribution channel staff. We also made several 3D animations for TV commercials and other video ads outside Finland. They were displayed in Nordic countries, Ireland and the United Kingdom. We chose 3D animations for product ads to bring realistic product images to life and present them attractively.
Virkatie 8 B, 01510 Vantaa, Finland
olli.haveri@poickeus.com
+358 400 371 155
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Alvarinkuja, 14500 Hämeenlinna
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